Dress Code, Thierry Wasser’s olfactory reinterpretation of the quintessential Guerlain perfume for men
This is how he decided to pay tribute, with his Habit Rouge perfume, to the traditional tunic of riders going up in show jumping or going hunting with hounds. It was born in 1965 and Habit Rouge Dress Code thus appears to be its worthy successor celebrating its 50th anniversary.
The story of one of Guerlain’s most emblematic juices
“The voices of dogs mingled with the deep sounds of hunting horns pierced the morning freshness. Then it was, in a flash, the furtive appearance of the strident red of the tunic of a man whose energetic hand gripped the kidneys of a thoroughbred. Had I dreamed? Yet there floated in the wake of the red coat, disturbing autumnal scents mixed with a sensual scent of leather and tobacco. Habit Rouge was born in me. Habit Rouge possessed a kind of timeless generosity so that it crossed the decades with elegance. This fragrance of contrasts mixing the freshness of citrus fruits with the warmth of the undergrowth was then reinterpreted many times. In 1967, it was available in a more tangy version, closer to a standard Eau de Cologne. It was Habit Rouge Dry. Then, this duo remained united for many years before being accompanied by a larger collection. In 2003, neroli entered the heart of his Eau de Parfum, accompanied for the occasion by oud wood. In 2005, Habit Rouge Eau de Toilette was made lighter before taking the opposite of this aerial aspect in an Extract de Parfum, in 2008. 2009 interpreted it again in a fresher and more sporty variation. Finally, it was in 2015 that Habit Rouge Dress Code made its appearance. Habit Rouge Eau de Toilette was made lighter before taking the opposite of this aerial aspect in an Extrait de Parfum, in 2008. 2009 interpreted it again in a fresher and more sporty variation. Finally, it was in 2015 that Habit Rouge Dress Code made its appearance. Habit Rouge Eau de Toilette was made lighter before taking the opposite of this aerial aspect in an Extrait de Parfum, in 2008. 2009 interpreted it again in a fresher and more sporty variation. Finally, it was in 2015 that Habit Rouge Dress Code made its appearance.
Habit Rouge Dress Code, a very contemporary revisit
Much more than a simple olfactory reinterpretation, Habit Rouge Dress Code was designed to celebrate the fiftieth anniversary of this emblem of perfumery. In other words, it had to mark the spirits more than ever. To do this, Guerlain reinvented its juice in a more contemporary version than ever. Habit Rouge Dress Code is a wildly addicting and daring fragrance. This oriental essence reveals here an unprecedented sensuality. A true woody momentum for men, this juice immediately creates a surprise from its launch thanks to its vanilla flavors. The praline, for its part, brings here more gluttony while a tonka bean accord completes this set with a more creamy base. Everything is thought of as a “style manifesto for today’s dandies”. Habit Rouge Dress Code is like a perfect embodiment of today’s assertive and refined masculinity. This is a decidedly chic fragrance, delicious and more creative than ever.
From the beginnings of the Guerlain house in 1828 by Pierre-François-Pascal Guerlain, the success of its perfumes was immense. Since then, each generation of perfumers has succeeded in making this beautiful heritage flourish by offering cult perfumes such as Shalimar, L’Heure Bleue or more recently Egoïste or Habit Red. Composed by Jean-Paul Guerlain in 1965, his vibrant tribute to the world of horsemanship will make him once again a great Guerlain success. By celebrating its fiftieth anniversary in 2015, the Guerlain house wanted to offer it a new feminine version this time, Habit Rouge Dress Code.
When Thierry Wasser revisits the legendary Guerlain Habit Rouge, he creates a magnificent fragrance
The Guerlain house has always been able to offer, through its various perfumers, fragrances that will mark their time with their indelible mark. From Pierre-François-Pascal Guerlain to Aimé Guerlain, from Jacques Guerlain to Jean-Paul Guerlain, everyone will write the Guerlain story in golden letters.
Although not sharing for the first time the same name as his illustrious predecessors, Thierry Wasser offers the beauty of modern accords mixed with the extraordinary heritage left by the great Guerlain perfumes. For the fiftieth anniversary of Habit Rouge in 2015, Thierry Wasser chose to recompose this masterful work by Jean-Paul Guerlain in a light eau then to reformulate it in 2016 in a feminine fragrance Habit Rouge Dress Code.
For Habit Rouge Dress Code, Thierry Wasser will of course use the sumptuous oriental and leathery accords that Jean-Paul Guerlain composed to represent the horse and the earth. But this time the spicy and woody notes replace the flowers, and the praline rounds off all of its gourmet and very feminine accords.
“Modern, our dandy gets on his scooter more readily than a pure- blood but he shares with his elder the same elegance, the same nonchalance, the same culture of beauty. In short, the same Dress Code. “& Nbsp; Sylvaine Delacourte about Habit Rouge Dress Code.
Habit Rouge Dress Code and its oriental and gourmet scents
Thierry Wasser, in perfect heir to the values and olfactory tastes of the house Guerlain will therefore not seek to change the DNA of Habit Rouge for Habit Rouge Dress Code. Above all, it will make this magnificent racy fragrance much more modern and more feminine without forgetting its sumptuous animal and woody roots.
Thus Habit Rouge Dress Code will adorn itself with the references of its time by forgetting the very classic citrus flights of its elder in 1965 to keep only bergamot which will marry this time with very feminine notes of neroli and pink. At the heart, the burning woods take precedence over the feminine splendors to bring them strength and mystery through notes of patchouli and cedar punctuated by some spices. Finally, the depths of Habit Rouge Dress Code will be as powerful as they are gourmet and modern thanks to the happy marriage between a nervous vetiver and sweet curves of vanilla , tonka bean and praline.
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