The highly anticipated launch of This is Him
This is Him symbolizes the very first time that Zadig & amp; Voltaire has devoted so much to the launch of a fragrance, even granting it a television advertising campaign. So, let’s take a closer look at this masculine juice with a rock ‘n’ roll trail but no less elegant.
The highly anticipated launch of This is Him
This is Him made its appearance in September 2016. However, the least we can say is that it has been talked about! In addition, to celebrate the latter’s arrival, Zadig & amp; Voltaire organized a launch party at the private mansion of Jena, in Paris. It then brought together many personalities from show business such as Virginie Ledoyen, Ludivine Sagnier or Malgosia Bela. This event was orchestrated by French DJ The Avener who organized an electro performance to accompany a whole bunch of other activities such as karaoke entertainment or even a tattoo stand. As you can see, this colorful evening was meant to be both worldly while being a bit provocative. Well, that’s precisely what it’s all about in This is Him fragrance. This is a concentrate of masculinity and daring. The Zadig & amp; Voltaire man seems to increase his desire for freedom tenfold. He appears as a sort of adventurer dressed in a black leather coat and riding a large engine. At least, that’s how Zadig & amp; Voltaire likes to reveal it to us in its advertising campaign …
Zadig & amp; Voltaire’s rock ‘n’ roll spirit
This is Him is a juice that was developed in collaboration with Beauté Prestige Internationale, a company with which Zadig & amp; Voltaire signed a 15-year license agreement, in 2014. Also, this fragrance owes its existence to a duo of perfumers composed of Nathalie Lorson and Aurélien Guichard. They have chosen to open the scent of This is Him with a bitter and spicy grapefruit-based freshness. Thus, it helps to strengthen the dynamism and impertinence of the Zadig & amp; Voltaire man. Then, this juice seems to gain in power by a clever mixture of incense and vanilla. The latter makes this fragrance more carnal and more seductive. Then, the masculinity of This is Him gradually asserts itself at its core. Its wake is notably composed of woody tones. On the aesthetic side, This is Him doesn’t shy away from its rock ‘n’ roll side either. It is contained in a rectangular case similar to a heavy block of massive glass. This monolith is entirely lacquered in black and looks like a rough stone, especially at the level of its right face. The whole remains quite refined, particularly modern and perfectly symbolizing the image we have of a rebellious man, embodied for the occasion by the top model Sam Lammar.
How to transcribe in perfume the daring tone used by the Zadig et Voltaire label to make our hearts vibrate with its chic and rock collections, daring but elegant? It will suffice for the house to contact four big names in perfumery and they will know how to compose two fragrances tailored to its unique destination to exude their values: This is her and This is him.
This is him reveals the values of the Zadig & amp; Voltaire brand in perfume
The very first perfumed couple from the chic and shocking house Zadig & amp; Voltaire will not lack spice and This is him will assert itself in a powerful but elegant light to surprise us even better! it is also true that the famous Parisian brand was eagerly awaited in terms of perfumery, given the style of the Zadig & amp; Voltaire is particular and so original.
This is him, accompanied by his alter ego This is her, will therefore stimulate in the most beautiful way that he is the rock man, rebellious but always chic as Zadig & amp; Voltaire has been dressing for several years now. Nathalie Lorson and Aurélien Guichard will work hand in hand to compose a This is him as powerful as it is tender, which could be the perfect companion to the beautiful This is her bottle composed by Sidonie Lancesseur and Michel Almairac. Moreover, the two scents were written to meet and be perfectly complementary in their woody signature now typical of Zadig & amp; Voltaire, sandalwood.
This is him may be tough with a soft heart, but he also knows how to walk alone, leaving his mark with contrasting scents between freshness and intense heat. The man Zadig & amp; Voltaire has a multifaceted personality, This is Him tried to capture its richness by seeking “to strike the right balance between a very clear and fresh scent and a darker and more mysterious touch. »According to Cécilia Bönstöm, artistic director of Zadig & amp; Voltaire.
This is him or the new rock sensuality signed by Nathalie Lorson and Aurélien Guichard
Nathalie Lorson, creator of This is him with Aurélien Guichard, affirms: “I love working rose, musky notes, vetiver, but I won’t give you a single raw material because that would be too reductive! The ones I hate? The slightly dirty animal notes. I find it old-fashioned, old-fashioned and I believe that one can quite express sensuality in a much more modern and subtle way.
Thus, we will not be surprised to find this new sensuality described by the perfumer in the pretty This is him. In response to the freshness and impertinence of the notes of grapefruit and black pepper, the incense forms a magnificent cloud of mysterious and enveloping smoke which will introduce the magnificent woody depths of this This is him as powerful as it is charming. Because sandalwood intoxicates us and above all calls in the most beautiful way its chosen perfume, the gourmet-woody lady This is Her.