A new intensity for Code Absolu fragrance
Known all over the planet, Armani Code is the perfect fragrant embodiment of the Armani brand codes. It has delighted men since its release in 2004 and conveys the image of Italian elegance throughout the world. Year after year, it is transformed and reinvents its scent as well as its visual. Even today, the Armani Code saga has decided to make people talk about it and presents us with a unique fragrance called Armani Code Absolu.
Armani Code Absolu, a more intense and warm fragrance than before
Armani Code Absolu succeeds Armani Code A-List and draws on the olfactory experiences of its predecessors. On the other hand, it appears more warm and incandescent than before. This perfume, designed by Antoine Maisondieu of the Givaudan house, focuses on sensuality. Just as elegant as his elders, he has in him a part of indomitable ardor. Armani Code Absolu starts off with a fruity and vegetal breath of mandarin and apple. Its liveliness is then illuminated with orange blossom, a Mediterranean and solar ingredient par excellence. Carrot seed combined with nutmeg and spices its recipe. Armani Code Absolu ends with a more animal and voluptuous base of suede, vanilla and tonka bean. Woody notes
Armani chooses a golden finish for its bottle
On the bottle side, Armani Code Absolu once again preserves the style of its predecessors. Its silhouette is immediately recognizable and forms a sort of totem that soars towards the sky. Its former black color, on the other hand, now only appears on its cap. Its base, meanwhile, has become more transparent, allowing us to glimpse a golden-colored juice through its frosted glass. Armani Code Absolu clearly plays on contrasts, yet drawing a sublime harmony of incomparable refinement.
Ryan Reynolds, new Armani Ambassador
The creation of this niche fragrance is also an opportunity for the Armani brand to present its new muse. Indeed, Chris Pine, ambassador of the Armani Code collection for several years, gives way to Ryan Reynolds. The Canadian actor and director, famous for his role as the hero of Deadpool, signs his very first contract as a muse for a luxury brand. Armani is full of praise for his new hero: “Reynolds is the epitome of the creation Armani Code. With his authenticity, charm and relaxed style, Ryan Reynolds perfectly embodies the modern Armani Code man ”. For the occasion, Ryan Reynolds will appear in a short film directed by Reed Morano, as well as in some stills photographed by Matthew Brookes.